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Quarter Pipe Giveaway!
dbc is giving away a Quarter Pipe! Come sign up at the shop for a chance to win. The first 200 sign ups are automatically entered for a chance to win an autographed deck, presented by Vans. Drawing and winners to be announced June 13th at the shop.
DBC Ride Shop is gambling on a prime new location to draw customers. Advice: Establish a niche with a narrower focus, new designers, grass-roots marketing and social media.
By Cyndia Zwahlen -- May 5, 2009
DBC Ride Shop in San Clemente hit some rough waves in recent years as competition, the loss of a longtime location and an expensive experiment with snowboard gear drowned sales at the once-thriving skateboard and surf shop. Co-owner Greg Armer, who has been keeping the business afloat with personal savings from his full-time job as a healthcare executive, recently gambled on a pricier new location in a prime retail spot on the beach community's main drag to restore his kid-friendly small business to its glory days.
